We thought a trip down memory lane today would help you, our valued client, understand our family’s commitment to excellence.
We know you have a choice in where you make your purchases, and we value your support of our family owned and operated business.
Here is a short insight into our history.
As youngsters Eddie, Michael and David Kraft used to run around their family’s floral
shop squirting each other with water
pistols disguised as flowers. Today, they are carrying on a family business started five
generations ago in 1850 as partners of St. Matthews-based
Nanz & Kraft Florists.
Though they have branched out with stores on Brownsboro Road and Dixie Highway, the
Kraft brothers now occupy offices in the Breckenridge Road
location where they had their first jobs as kids helping with
flower deliveries, sweeping floors and well, wreaking the kind
of havoc boys know best. The word no isn’t part of the Nanz & Kraft vocabulary,
explained Eddie, who handles advertising and oversees the
branch stores, greenhouse and gift shop. avid Kraft, the youngest of the three brothers at 38, said working in the family business means he gets to see his family
more than he would otherwise.
“It’s great,” said David, who oversees the company’s extensive
Internet operation. “I get to see my family every day.”
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